Find a fully curated segment of affinity categories by downloading this CSV. ” This group’s bounce rate is based on visitor interests. To synthesize feedback. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. Do even more with Slack + Affinity + Google Analytics. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. These journeys can then be tracked through to on-site activity, goals achieved, exit points, as well as returning visitors, which indicates loyalty. 2. Google Analytics is a powerful tool that lets you measure and analyze the traffic coming to your website. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Set an advanced filter to only show landing pages with the word “student” in. Google groups web searchers into buckets (or categories) based on their current shopping behavior. Explore features. affinity: 1 n a natural attraction or feeling of kinship “an affinity for politics” “the mysterious affinity between them” “James's affinity with Sam” Type of: attraction , attractiveness the quality of arousing interest; being attractive or something that attracts n a close connection marked by community of interests or similarity in nature. To use the previous design, click the "Appearance" icon, and select Use previous design. S. In this article:Affinity is an intelligent CRM platform designed for relationship-driven teams. One of the highest values of Veterans is leadership. Next, head to. Showing Similarweb estimated data. Predictive audiences (or suggested predictive audiences) 2) Custom Audiences include: Any audience you created on your own. If you’re interested in running display ads to get the word out across a wider part. Available affinity audiences. It can boost business because it encourages trust with customers. Select ‘System’ from the options to view the system segments. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. Then, click “on. 8. Google Analytics acquisition and behavior data broken down by age group. It is a visual representation of how individual pieces of information are related to each other and grouped. To prioritize problems to solve. Google analytics can track all forms of digital media and. Key takeaways: Analytical skills are soft skills that help you identify and solve complex problems. Marketing. When it comes to analyzing visitor behavior, Google Analytics offers a wealth of information. e. affinity. But there are also configuration settings that allow you to customize how that data is processed. Now going forward, your direct traffic will also include traffic from your second website (xyz. For example, you might want to create an audience of all users who have made a purchase of any kind. Interests: view audience lifestyle categories called Affinity Categories (e. Google Analytics also does a good job of highlighting how each of your pages is performing in terms of load speeds. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. Basket — Avg. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a – Users 25 to 34 years old who have their browser set to SpanishThe amyloid cascade hypothesis, according to which the self-assembly of amyloid-β. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. For example, you might have implemented events to track a chat widget on your website. The strength of the binding (interaction) of a ligand and its receptor can be described by affinity. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. 12. According to Dictionary and the American Heritage Dictionary of the English Language, the word affinity is a noun that means a tendency to have a natural liking,an attractive force, inclination, or natural attraction to someone or something. This allows you to identify areas for improvement with the keywords and pages. In this article: Configure Analytics to display Demographics and interests data. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. It let us to track, measure and report website traffic. All customers share the common need of your product or service, but beyond that, there are distinct demographic differences (i. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Audiences in Analytics. Google Analytics can track all the traffic information and determine where every visitor came from. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. Affinity, meaning “a spontaneous or natural liking or sympathy for someone or something,” is the feeling you have for the fellow fans of your favorite team. SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend. Free. You can see which issues are most relevant by the number of cards sorted into each group. Ramp up your marketing with Pinterest analytics. In addition to categorizing users’ political views, Facebook’s algorithm assigns some users to groups by “multicultural affinity,” which the firm says it assigns to people whose Facebook activity “aligns with” certain cultures. Consultant to countless small and big businesses over the decade. Negative affinity has a chance to deal less damage on a crit, so you want to fix that when you can. A high-affinity score means that your Pins on that topic are resonating with that audience. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong. Locate Underperforming Pages. For example, of your entire set of users, one segment might be users from a particular country or city. Other Interests in Google Analytics. Google Ads Help. After enabling the reports, return to the Reporting section of Google Analytics. Show as many rows as you can, without sampling. hit level to create separate Views (report sets). There is a difference between reporting and analysis. Affinity maps or affinity diagrams are an excellent tool for helping teams analyze a lot of qualitative data. It can boost business because it encourages trust with customers. Google analytics can track all forms of digital media and. New Google Analytics User Starter Bundle by the Google Analytics team These custom segments (and custom reports/dashboards) are very useful. This is the same In-market designation that AdWords uses. Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. The. Step 3: Enabling Analytics. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Yuk, simak panduan lengkap cara menggunakan Google Analytics!. With it, you can: Promote specific products or brands. Add personalization to your search. We can click on the “In-Market” header to get more data on these breakouts. The following are the general syntax for Custom Metrics. Geolocation Google Analytics 4 now classes the geolocation report as part of the demographics section where you break down users into different countries, regions, and. For example: if a user is known to regularly read up on the latest celebrity gossip, then ‘Celebrities. Please assist me in google analytics to show the each genders revenue in the top 3 affinity categories. Another segment might be users who purchase a particular line of products or who visit a specific part of your site. To do so, go to: Admin > Property Settings > Advanced Settings > Demographic and Interest Reports. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. Referrals in Google Analytics show you sites that “referred” visitors to your site by clicking a link. Step-3: Click on the ‘United States’ white box in the report. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. e. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section Affinity Category (reach) Definition: Indicates that users are more likely to be interested. 1. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. Step 3: Set Up a Reporting View. See all benefits. This Affinity Analysis actually gives us valuable information by. "They made this analysis in such a way that it turns out it doesn't. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. ; In the Demographics module, select Campaign view, Ad Group view, or Account view in the drop-down menu to filter for the reporting level you want to see. Brand affinity ideally comes after brand awareness. Note: The instructions below are part of the new design for the Google Ads user experience. ; Select a demographic tab: Age, Gender, Household. Step-4: You will now land on the segment builder. What is Affinity? Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. Therefore, strong weapons do a 25% chance of a critical hit while weaker weapons do a - 25% chance. Home; Biology; Chemistry;The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. They can be used as Targeting or Observation, like all other audiences in Google Ads. Examples of Affinity Categories include Technophiles or Foodies. cookielawinfo-checbox-analytics: 11 months: This cookie is set by GDPR Cookie Consent plugin. , car insurance), as well as Google affinity audiences (e. By using Google Analytics, you can also tie in conversion data with these. Understanding bounces can help you work towards answering those questions and more. One great WordPress Google Analytics plugin is Google Analytics Dashboard Plugin for WordPress by MonsterInsights. These users are found at the higher end of the. Chris Rackow (he/him) VP, Global Security, Google Former U. Highly-successful online businesses are able to gain affinity from customers who help a brand achieve rapid growth. In a nutshell, affinity mapping is putting a bunch of sticky notes with ideas. At the bottom, select Custom Affinity Audience. This ID is part of the tracking code that inserted in the source code for your site or app. Start your career with an impressive digital certification. The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your audience. Analyze Sessions with Conversions from a specific geographic area. These categories represent the primary interests of. In many cases, you can also choose the scope of the data (hit, session, user). Google Analytics 4 adds to this existing functionality by introducing a new event-based method of measurement, advanced predictive analytics, new report types, and the integration of. Audiences. It also says that this percentage is 6. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. You can either select a broad segment, like “Food and Dining,” or a specific sub-type, like “Vegans”. The smaller its value, the greater the affinity between two molecules and vice-versa. 1. What is mean shift clustering?. Choosing a 7 day time window would mean that on. Targeting narrows the reach of your campaign to only target the specific audiences selected. Featured image: Shutterstock/Fonstra. Does affinity mean love? Any passionate love for something. To run a successful ad campaign in Google Ads, you need the right audiences. In Market Segmentation: Users in these segments are more likely to be ready to purchase products or services in the specified category. Analytics for beginners. This article illustrates how to use, modify, and create new segments to analyze your data. Click “More details” Right-click the app you want to modify and click “Go to details”An affinity analysis is a mathematical way of understanding how two variables (usually binary) are associated. These categories represent the primary interests of. It let us to track, measure and report website traffic. Here's how you can do it: Identify top affinity categories: Look for the affinity categories that have the highest number of users. Let us know about your current business situation and we can offer some pertinent advice to help you get ahead. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels. . 2. Affinity Categories in Google Analytics. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. Many of the reports normally accessible only on the Google Analytics Dashboard will. 3 standing in a relationship based on communication between the souls or minds of the persons involved. Affinity groups composed of members of the same associations or establishments. That’s how you can change the definition of a default marketing channel in Google Analytics. Facebook insights and. 6. Affinity Categories in Google Analytics are a powerful tool that allows you to understand the interests and preferences of your website visitors. Step-2: Click on the ‘Behaviour’ tab available on the left-hand side. Know your customers. Affinity is the most valuable level of customer relationship. Zapier's automation tools make it easy to connect Affinity and Google Analytics. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to. Name the Custom Dimension as “Category” Set the “Scope” as “Hit”. By reading this article you will understand: What is “affinity” and how it reveals audience preferences without resorting to traditional demographic research. This allows Analytics to calculate the Revenue and ROI metrics from purchases on your site. In almost all systems and processes, the application of affinity analysis can extract significant knowledge about the unexpected trends [citation needed]. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Affinity is inversely proportional to the potency of a drug 1 Kd , where Kd is the dissociation constant. How to Setup User Personas with Google Analytics Audience Targeting. Below is a representation of affinity health segments. You have the option to create custom channel groups, which let you create your own rule-based categories of. Get new skills for a digital world. Set the first dimension to “Affinity Categories” and the second to “Landing Page. We’ve been able to cut our reporting time by 50%. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and. It is available for free of cost to anyone with a Google account. Affinity: NOUN. . Companies can succeed in this task by communicating their core values during every interaction with a customer. 2. Here's how you can do it: Identify top affinity categories: Look for the affinity categories that have the highest number of users. A Guide to the Major Website Traffic Acquisition Sources. Affinity ties through marriage can change over time as unions dissolve. Applied only to new data from the time the filter is created. 1) Targeting. A great way to picture an affinity diagram is an assortment of Post-it Notes, each with a different term or item listed, placed on a board. This means being approachable and talking to your customers like they’re, well, people. By using Google Analytics, you can also tie in conversion data with these. For example, of your entire set of users, one segment might be users from a particular country or city. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate. Affinity chromatography is a separation process used to purify molecules or a group of molecules that are in a biochemical mixture. This means you do not know if a “New User” is actually new. For an ecommerce site,. Companies can succeed in this task by communicating their core values during every interaction with a customer. (And be ready: GA4 is coming!) 3. Most Facebook users say they are assigned categories on their ad preferences page. Get new skills for a digital world. These statistics include bounce rate, the percentage of visitors who view only one page, sessions (a group of interactions during a 30-minute window), pages per session, goal completions, and. This category excludes advertising visits, as well as organic search, in most cases. Key segment of your audience – A marketing persona is meant. View the full answer. At the top of the page, select “Exclusions”. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. Don't wait. Event action: Widget Opened. The last option is for every organization that doesn’t fit in one of the industry verticals. It's what they like and I guess like categories would be way too much like Facebook but I digress. Step-1: Login to your Google Analytics account. In this article: See Benchmarking reports. It gives you data from tracking them through the pages they visit and which ones they go into after that. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. Site Search – Search Terms. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. (You can get the same data if you. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Let’s break that down a little bit: Composite sketch – A marketing persona is not supposed to detail one specific person and should never be based on one specific individual. That’s it. Google Analytics collects this traffic data and sorts it into several default. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. You can choose between 26 different options. Introduction. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. Search . Select your campaign and navigate to the Audiences tab. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. (You can get the same data if you. Google has their own pre-built affinity audiences (you can see a few in the screenshot below), but a lot of the time you will find that the audience you are after doesn’t neatly fit. Select Affinity and Custom Affinity. Despite the poor choice of labeling, the Other category of interests is actually a real treasure chest if you are trying to target influencers or fans of influencers. Using “Begins with” helps ensure all opt-ins are properly credited. Eliminate Other (and sampling) completely by using the GA4 BigQuery Export tables. Go to the Display Network tab in your Google Ads account. Meaningful Metrics: New and Returning Visitors. What is Affinity Analysis? Affinity Analysis is the kind of predictive analysis technique that does the process of data mining and fetches the hiding insightful. Affinity Categories are a part of Google Analytics Interests and Demographics and are the. It can boost business because it encourages trust with customers. Behavior: segment by users’ browsing behavior (e. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. All 101 cases either target Google Analytics, or what NOYB calls "Facebook Connect," Zanfir-Fortuna said. A reporting view is a level in a Google Analytics account where you can access reports and analysis tools. Step-4: Now click on the two checkboxes named “ Preserve log ” and “ Disable cache ”. Therefore, it helps you to prioritize what to work on next. au. In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. The same audience can appear for a number of different industry categories. Here’s how you might have named an event: Event category: Chat Widget. 2. Creating Goals in Google Analytics Step 4: Choose “Sign Up” Goal Type. Also known as GMP, the Google Marketing Platform is the new one-stop location for all. Target high-value users Identifying the demographics of valuable and potentially valuable customers is useful for targeting campaigns and building audiences for remarketing. Difference between Affinity Category and In-Market Segment? - Google Ads Community. Get all of the great content at a fraction of the price with an On-Demand ticket. Product Affinity Analysis is also known as Market Basket Analysis – but the concepts are the same. Segments let you isolate and analyze those subsets of data so. Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. In this case, moving data between Google Analytics, Slack and Affinity - all without code!Affinity Index is a quantitative marketing metric used to determine the level of interest or engagement a specific audience has with a brand, product, or service. Below is a representation of affinity health segments. Marketing induced affinity groups. Which industry verticals does GA4 use for benchmarking? If you set up a Google Analytics account, you have to choose in which industry your business is operating. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Meaningful Metrics: New and Returning Visitors. Once the page is refreshed, you will see the collect call below: Step-6: Now click on the “ Headers ” menu in the adjacent menu. For example, you might want to apply a filter to make sure your. Set the Date Range to at least 6 months to a year. This would open a drop-down menu: Step-4: Click on the option ‘View only this segment’. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. By analyzing this data and using it to inform your marketing strategies, you can create content and campaigns that are more likely to resonate with your audience, leading to higher engagement and increased conversions. Google Analytics adalah tools yang memudahkan Anda memantau trafik web. If you’re interested in running display ads to get the word out across a wider part of the. By leveraging their leading. Select Save. You must set up ecommerce events to populate ecommerce metrics. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. . Choosing a 7 day time window would mean that on. a natural liking for or attraction to a person, thing, idea, etc. And don’t forget that you can add more apps and actions to create complex. One of the key metrics that is tracked is the number of active users. If you don’t know how to set up your social media dashboards in Google Analytics, check out our 4-step guide. Marketing. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. 1. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Affinity categories in Google Analytics are predefined groups of users who share similar interests. Help Center. The target molecule is then eluted from the ligand by a change made in the buffer conditions so that the protein can be removed from that surface. These are users higher in the purchase funnel, near the beginning of the process. After this, the team tries to group similar ideas into the same category. g. g. Although you see only the suggestions relevant to your category, you can create any of these. At this juncture, you’ll find a basic overview number of your site’s entire content library. Okay, so Google Analytics allows you to track your website visitors – but what exactly does this mean? Let’s discuss the many different Google Analytics benefits and why you should install the tracking code on your website today. Affinity categories help produce a top-of-the. It's what they like and I guess like categories would be way too much like Facebook but I digress. Create a new Display Campaign (or edit an existing one) 2. Average session duration. Download the app educalingo. Start your career with an impressive digital certification. How to see the values of Event Category in Google Analytics? If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the below steps. Affinity mapping is a visual technique used to organize ideas and data into meaningful clusters or categories. 5. But to answer Which Kinds Of Hits Does Google Analytics Track?. Here are some of the reasons organic search traffic is so valuable. What Does Affinity Category Mean in Google Analytics?<br /><br />In Google Analytics, affinity categories refer to groups of internet users who share similar interests and are likely to engage with certain types of content. Apply and create segments for analysis and marketing. help meets visitor expectations and captures their interest. help's traffic has increased by 13. Currently, all Google advertisers can access affinity segments in Search, Display, Standard Shopping, and Video campaigns, as well as Gmail and Display & Video 360. When it comes to retaining customers, brand. Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. It provides an easy-to-read performance ‘snapshot’ that clearly shows key trends to clients, managers, and other non-analysts. Processing – collected values are used to populate the final report dimensions according. Check out which affinity. With Google Analytics you can find out more about your potential customers, who. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. Affinity categories show what your website users are interested in and how they spend their time. Google Analytics specialists have also prepared templates for the custom reports, which may be imported from the Solutions Gallery by. Data analytics is a multidisciplinary field that employs a wide range of analysis techniques, including math, statistics, and computer science, to draw insights from data sets. The cookie is used to store the user consent for the cookies in the category "Analytics". Select Affinity and Custom Affinity. In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demographic or other descriptive data (e. The dimensions. The Benefits Of Using Google Analytics. Which industry verticals does GA4 use for benchmarking? If you set up a Google Analytics account, you have to choose in which industry your business is operating. How to find this data in Google Analytics. How to Access Affinity Category Data in Google Analytics. Arts & Entertainment;. Step 3: Set Up a Reporting View. Nominated for Digital Analytics Association Awards for Excellence. (02) 9160 0711 [email protected] on the program for which you want to set process affinity. They group consumers by what they like — their interests and hobbies —. Interests* Overview (Audience>Interests>Overview): Google has a standard interests report, showing affinity categories and in-market segments of users on the site. a person, thing, idea, etc, for which such a natural liking or attraction is felt. Google Display Network. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? a – Users 25 to 34 years old who have their browser set to SpanishThe amyloid cascade hypothesis, according to which the self-assembly of amyloid-β. Setting up a destination goal will allow. To access affinity category data in Google Analytics, follow these steps: Step 1: Sign in to your. Think of reach as the number of unique people who see your content. Author of four best-selling books on digital analytics and conversion optimization. With roughly 430 million monthly average users, Pinterest could become an important part of your social media campaigns—as long as you understand Pinterest analytics. To design navigations. A liking or sympathy for someone or something, especially because of shared characteristics. (In fact, it was initially known as the “KJ method”, after his initials. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. What Does Active Users Mean In Google Analytics. They can be used as Targeting or Observation, like all other audiences in Google Ads. The term 'affinity' means a strong liking or attraction for a molecule. Trends to see what’s popular on Pinterest. We share an affinity for foreign films. Affinity lets companies build emotional connections with their clients which is the cherry on the cake. 4x the Instagram average. 2 of, relating to, or characteristic of sacred things, the Church, religion, etc. Building relationships means being human. 3. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. If you’ve ever seen a photo of a bunch of designers standing in front of sticky notes on a wall, an affinity map is what you were probably looking at. You first select an ad campaign and click on “edit audience segment”, after which an affinity audience is offered as one of the options. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). Processing – collected values are used to populate the final report dimensions according. A Guide to the Major Website Traffic Acquisition Sources. As you can see from the above image, insight cards are by default available. Affinity is the most valuable level of customer relationship. A conversion is a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity. Start advertising. As defined by Google, a bounce in Google Analytics is “a single-page session”. 1. ”. en affinity. g. 4. Web Analytics) described in the section Categories of Personal Data We Collect to third-party advertising partners, such as in connection with our use of tracking technologies for cross-context behavioral advertising, so that we can reach you with. What is Affinity Analytics? Affinity Analytics is powered by Looker , Google Cloud’s world-class business intelligence and analytics platform. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. (02) 9160 0711 [email protected]. How to see the values of Event Category in Google Analytics? If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the. They include SEO segments, loyal visitors, and comment. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. 3. Learn more. Click the "+ Targeting" button, and choose the ad groups to which you’d like to add demographic categories. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. Google Analytics is one of the widely used Google Data Analytics tools.